Signing Ceremony
On July 18, CAAM and Autohome signed Strategic Cooperation Agreement. Both parties would carry out in-depth cooperation in the fields of consumption end, big data solutions and industrial high-end forum to expand industrial development space and jointly push forward industrial upgrading, so that to play an active role in promoting the construction of auto power. Meanwhile, the two sides announced to jointly organize “Global Automotive Industrial Innovation Conference” in Beijing on Aug. 19 to open a new era of innovative development of China automotive industry.
On the signing ceremony, Mr. Fu Bingfeng, the Executive Vice Chairman and Secretary General of CAAM, pointed out that as the world’s largest consumer of cars, China automotive industry was undergoing a completely new transformation. How to better meet the personalized demand of domestic consumers for brand and service under the change from incremental market to stock market was the key to the current industrial development. The current market downturn was mainly caused by the lack of consumer confidence. Faced with the new situation, the automotive industry should forge ahead with firm confidence to meet new challenges, seize new opportunities and take effective measures to strive for a powerful road of automobile with Chinese characteristics.
Mr. Lu Min, the Chairman and CEO of Autohome, expressed that the automotive industry ushered in a new opportunity for cross-boundary innovation in the second half of the Internet. More and more behaviors such as auto marketing and after-sales service had been on Internet platforms. The role of the Autohome was to become a technology partner, including OEMs, with AI and big data to help traditional OEMs to explore the possibility of depth integration with the Internet, together to build a new pattern on R&D and marketing to achieve win-win development and help partners take the preemptive opportunities, so that to boost the development of China automotive industry.
As the leading industrial association in China automotive industry, CAAM has been continuously promoting cooperation in the market to promote intelligent, connectivity, electrification and sharing of the auto industry to make important contributions to the stable and healthy development of the auto market. Autohome, as the leading domestic auto internet platform, is not only the first choice for users to obtain automobile information when making purchase decisions, but also the most important marketing transformation platform of OEMs and the right-hand of dealers based on its unique big data capability.
The strong alliance of the two sides would carry out in-depth cooperation in areas of common concern, strengthen cooperation on big data in the consumer end, dig deeper into the rules of industry, jointly release industrial content and guide industrial development.
Except for the areas of content and big data, Autohome and CAAM would make deep cooperation on building industrial high-end forum as well to spread the positive energy of the development of the automotive industry, to guide auto enterprises to follow the general trend of consumption upgrading, to accelerate the transformation and upgrading to improve the quality and level of products and services, to create new market demands, so that to better meet the people's yearning for a better car life. The industrial annual high-end forum---- “Global Automotive Industrial Innovation Conference” held on Aug. 19 will be the first strategic cooperation between the two sides.
Themed with “Breaking and Change”, the forum will set up a high-end dialogue and communication platform for global automotive industry. At that time, many distinguished guests from government, industrial associations, famous auto enterprises both at home and abroad will attend to try to find out the innovation direction from the consumer side, drive the supply reform with the demand force, and relieve the difficulties of breaking the problems and reform under the negative growth of the automotive industry.
The rapid development of the Internet has given birth to a new ecology of cross-border integration and industrial convergence. In this context, the strategic cooperation between CAAM and Autohome has a stronger sense of mission. The combination of the two sides will surely guide the benign development of the auto market more accurately and effectively, inject new potential energy into the automotive industry, to jointly help auto enterprises seize the strategic commanding heights of future industrial development.
