On May 28th, the press conference of the 34th China (Fuzhou) International Auto Show was held in Fuzhou Strait International Conference and Exhibition Center. Mr. Yao jie, the Deputy Secretary General of CAAM attended, accompanied by Mr. Shen Yuesheng, the Director of CAAM Exhibition Department.
Mr. Cheng Xueying, the Deputy Chief of Fuzhou Municipal Bureau of Commerce, Mr. Huang Xiaodong, the Chairman of Fujian Chamber of Commerce for Import and Export of Machinery and Electronic Products, Mr.Xu Xizhen, the Secretary General of the Organizing Committee, Mr. Song Mingxing, the General Manager of Regional Operations of Baidu and Mr. Guo Feng, the Chairman of Fuzhou Team Builder attended the press conference as well as more than 100 auto dealers, manufacturers, entrepreneurs and media gathered to witness this historic moment.
In the Internet age, the way of consumers to buy cars has structural changes. With more and more diversified reasons for buying cars, the Internet plays a crucial role in the decision-making. With the help of the Internet, it is to leverage the car enterprises into digital marketing thinking. In the past three years, the transformation of automobile digital marketing was from extensive coverage to precise touch of vertical website, from pure brand exposure to the pursuit of sales leads. Continuing this trend, the procedural advertising has been paid attention and recognized by the automotive industry.
At the press conference, the internet data report of 2019 national automotive industry was published, from three aspects to decrypt the automobile new marketing in the digital age and the implementation of personalized precision marketing; and providing favorable data support for the automobile 4S industry on digital media and precise marketing. We believe that in the digital era, through this auto show, will leverage the major car enterprises into digital marketing thinking. At the same time, it also gives a new direction for consumers to purchase cars, which makes cars no longer just a travel tool, but gradually a new way of life.
The activity invited CAAM leader, industrial master and auto-related media. They were Mr. Yao Jie, the Deputy Secretary General of CAAM, Ms. Ye Cong, the Executive Chairman of Carlly Group, Mr. Zhang Wei, the Executive Vice President of Jinuo Group, Mr. Liao Xiangrong, the Chairman of Fujian Chuangxiang and Mr. Wang Peixiang, the Deputy Editor of “Yiche Zhi”.
Driven by the new internet retail, what changes will be made to the auto market in 2019 and new business opportunities will be brought? How to combine the offline auto show platform with online internet advertising to create the October explosive product marketing? With the above topics, the representatives made in-depth exchange to share practical cases with the guests present, to explain the marketing direction, so that to help enterprises to accurately penetrate all levels of people, strengthen brand awareness, and lead the new normal of Chinese auto consumption with the mode of digital marketing auto show.
With the help of "Internet plus" and the application of big data and other digital technologies, the 34th China (Fuzhou) International Auto Show will set sail in Fuzhou. As the international and professional auto exhibition with largest scale and highest exhibitors in Fujian area, it has been successfully held for 17 consecutive years and already become an important annual event for domestic and foreign auto manufacturers. As one of the most representative international auto exhibitions in China in 2019, the 34th Fuzhou Auto Show would greatly meet the demand for automobile exhibitions and build a "one-stop" platform for automobile dealers and consumers.
In addition, the auto show will enhance the automobile cultural heritage, rich exhibits categories and promote environmental protection idea to put forward a new healthy life view with element of car culture and interactive experience, through the cross-border brand marketing cooperation, so that to further adapt to the demand of consumers. Except for the original supporting activities, the auto show will upgrade its model to arouse consumers' interest.
The 34th Fuzhou International Auto Show is organized by CAAM, co-organized by Team Builder and Fujian Chamber of Commerce for Import and Export of Machinery and Electronic Products. In addition, it has been strongly supported by CMIF, FJMG, Fuzhou Automotive Industry Association, Fujian Automobile Dealers Association and Fuzhou Conference and Exhibition Industry Association. It is also supported by Baidu and other major media.
The 34th Fuzhou International Auto Show will be opened to the public at Fuzhou Straits International Conference and Exhibition Center on October 1st to 4th, 2019. As an annual major event of Fuzhou auto market, the Organizing Committee integrates various resources based on the previous successful experience to create an annual event with stronger appreciation; and gives full play to its advantages to create a more valuable exhibition platform for local automobile enterprises. The exhibition scale and the number of exhibiting brands is expected to reach a new high. According to the Organizing Committee, the exhibition area of this year is nearly 10 thousand square meters, with nearly 100 manufacturers' brands, more than 200 dealers and hundreds of models on the stage. Each auto manufacturer will present in auto show with larger scale and higher specification. Hence, a feast of automotive vision is expected.
